e-Market Benefit—Findings from Chinese Main Websites Case Studies

  • Honghong Qing
Conference paper
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 251)


e-Market is on the agenda both in research and in practice and there is a rather broad research field. This paper examines current case studies in order to seek the e-Market benefit and some directions for future research. All data collection in this paper comes from the websites of Alibaba.com and Taobao.com, 2004–2006. The case studies provide an insight on the benefit businesses can gain from e-Market which not only improve business’ survival environment but also enhance business’ competitive advantage.


Business Partner Business Operation Reduce Transaction Cost Chinese Business Electronic Marketplace 


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Honghong Qing
    • 1
  1. 1.College of Computer Science and Information EngineeringChongqing Technology & Business UniversityChongqingP.R.China

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