As foreign cosmetics companies develop strategies for establishing or expanding their presence in China, they need to configure their supply network, distribution channels, and outbound distribution network so as to improve coordination and maximize efficiency. In this paper, we investigate the current supply chain configurations of various foreign cosmetics companies operating in China. In addition, we highlight new research opportunities for supply chain designs.
Key words: Supply Chain Configurations, Distribution Channels, Outbound Distribution, Market Entry Strategies, Alignment, China.
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Fang, C., Gao, F., Liu, D., Tang, C.S., Wang, W., Wu, T. (2008). Supply Chain Configurations of Foreign Cosmetics Companies Operating in China. In: Tang, C.S., Teo, CP., Wei, KK. (eds) Supply Chain Analysis. International Series In Operations Research & Mana, vol 119. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-75240-2_1
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DOI: https://doi.org/10.1007/978-0-387-75240-2_1
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