ERP pp 73-86 | Cite as

Marketing Considerations

  • Avraham Shtub
  • Reuven Karni


Like many other processes in modern organizations, Integrated Production and Order Management (IPOM) is an integrated process that crosses traditional functional and organizational lines (see Sect. 1.5). This process, that starts with customer orders for end products (in the following discussion the term “end products” will be used for products or parts supplied to customers), proceeds with purchasing from suppliers and subcontractors and includes production, assembly, packaging and shipping of the finished products. The whole process is aimed at fulfilling customer orders to ensure the long-term success of the organization. Since the process is triggered by customer orders, and is designed to fulfill such orders, it is important to manage such orders and thus we start this chapter by defining what exactly constitutes an order that triggers the process.


Lead Time Selling Price Demand Forecast Customer Order Short Lead Time 
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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Faculty of Industrial Engineering & ManagementTechnion - Israel Institute of TechnologyHaifaIsrael
  2. 2.Department of Industrial Engineering & ManagementShenkar College of Engineering & DesignRamat GanIsrael

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