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Marketing Segmentation with Descriptive Statistics, Inference, Hypothesis Tests and Regression

Abstract

Deb Henretta is about to commit substantial resources to launch Pampers Preemies. The following article from the Wall Street Journal describes Procter & Gamble–s involvement in the preemie diaper market:

Keywords

Preterm Birth Premium Price Market Segmentation Brand Loyalty Concept Test 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2009

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