Quantifying the Influence of Performance Drivers and Forecasting: Regression


Regression analysis is a powerful tool for quantifying the influence of a continuous, independent, driver X on a continuous dependent, performance variable Y. Often we are interested in both explaining how an independent decision variable X drives a dependent performance variable Y and also in predicting performance Y to compare the impact of alternate decision variable X values. X is also called a predictor since from X we can predict Y Regression allows us to do both: quantify the nature and extent of influence of a performance driver and predict performance or response Y from knowledge of the driver X.


Prediction Interval Sample Standard Deviation Price Responsiveness Performance Driver Average Revenue 
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© Springer Science+Business Media, LLC 2009

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