Untapped Resources! Amazing Potential! TeNeT’s Rural BPO Initiative

  • Saloni Malhotra
  • P. Rathi
  • Timothy A. Gonsalves
  • Ashok Jhunjhunwala
  • Thejus Giri
Part of the IFIP — The International Federation for Information Processing book series (IFIPAICT, volume 241)


DesiCrew is a unique Business Process Outsourcing (BPO) initiative that provides high volume data related services at an affordable cost from rural areas across India. The model provides cost cutting alternatives to urban clients and new sources of income and employment to the villagers, by leveraging Internet technology. The DesiCrew central team in Chennai manages training of rural workforce, distribution and monitoring of work, quality control and client interaction all remotely. In this paper, we describe the Rural BPO model and one specific application, data entry of forms. We describe the software, Pegasus, developed for this purpose and explain the management of the distributed workforce.


Data Entry Regional Language Entry Operator Untapped Resource Unique Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© International Federation for Information Processing 2007

Authors and Affiliations

  • Saloni Malhotra
    • 1
  • P. Rathi
    • 2
  • Timothy A. Gonsalves
    • 2
  • Ashok Jhunjhunwala
    • 2
  • Thejus Giri
    • 3
  1. 1.DesiCrew Solutions(P) Ltd.India
  2. 2.TeNeT Group of IIT MadrasIndia
  3. 3.Nilgiri Networks(P) Ltd.Ooty

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