Choosing Among Promotional Options

For most people, the rubber hits the road in marketing when various promotional techniques are implemented. Marketing techniques such as advertising, public relations and other types of promotions are the tools of the marketing practitioner, and, whether you are involved in hands-on marketing activities or have oversight for your organization’s marketing efforts, it’s important to know the ends-and-outs of promotional techniques. This chapter provides an overview of the “standard” promotional techniques that are used by healthcare marketers.