Market Positioning and Strategy Development

The natural tendency to rush into a marketing initiative must be tempered by the need to consider the organization’s position in the market and formulate an appropriate strategy. A well thought out marketing strategy provides guidelines for the development of the marketing initiative and allows for thoughtful selection from the various marketing techniques that are available. This chapter emphasizes the importance of developing a position for your organization within its market and developing a strategy that reinforces that position.


Market Share Strategy Development Healthcare Organization Market Position Promotional Strategy 


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© Springer Science+Business Media, LLC 2008

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