Healthcare Products and Customers

The first concerns of any marketer are the nature of the product being marketed and the characteristics of the customers to whom it is being marketed. This chapter addresses the issues involved in defining and packaging healthcare products and determining the characteristics of potential customers. Different ways of segmenting the target audience are presented.


Health Plan Healthcare Organization Elective Procedure Healthcare Product Internal Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

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