Marketing Research

Marketing research addresses the nature of the product or service, the characteristics of consumers, the size of the potential market, the nature of competitors, and any number of other essential pieces of the marketing puzzle. This chapter describes the various aspects of marketing research and familiarizes the reader with the basic skills required to carry out this activity.


Census Tract Market Research Health Data Service Area Healthcare Organization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

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