The Marketing Process

Marketing – regardless of the form it takes – is not a discrete activity but a process. The end result of this process – a print or electronic ad, a telemarketing campaign, or a celebrity endorsement – represents a fraction of the total effort involved in designing, developing and implementing the marketing activity. This chapter outlines the process involved in creating an effective marketing initiative.


Target Audience Marketing Activity Marketing Effort Marketing Campaign Intended Audience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

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