The Basics of Marketing

Chapter 2 introduces the basic marketing concepts that are utilized in healthcare and other industries. For those who are new to healthcare marketing, this will provide an introduction to the basics. For those with marketing experience, this section will reframe marketing concepts within the healthcare context. Marketing veterans will find the discussion of these concepts useful in explaining these concepts to health professionals with little experience with marketing.


Healthcare Organization Target Market Marketing Management Healthcare Product Personal Selling 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

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