How to Be a Healthcare Marketing “Hero”
This final chapter of the book takes a straightforward approach to what marketers can do to make themselves heroes in the eyes of their organization. These ideas go beyond the basics of doing a good job as a marketer to bringing that additional “value added” dimension to the table. Marketers who pursue these objectives will move their organization a long way toward becoming a “marketing organization.”
KeywordsHealthcare Organization Marketing Activity Advertising Campaign Competitive Analysis Reputation Management
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