How to Be a Healthcare Marketing “Hero”

This final chapter of the book takes a straightforward approach to what marketers can do to make themselves heroes in the eyes of their organization. These ideas go beyond the basics of doing a good job as a marketer to bringing that additional “value added” dimension to the table. Marketers who pursue these objectives will move their organization a long way toward becoming a “marketing organization.”


Healthcare Organization Marketing Activity Advertising Campaign Competitive Analysis Reputation Management 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2008

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