Introduction to Healthcare Marketing

Chapter 1 provides an introduction to marketing for health professionals. Although marketing has a long history in other industries, it is a relatively recent phenomenon in healthcare. In this chapter the case for marketing is made and what marketing can and can’t do is discussed. The chapter offers guidance on who should do marketing and when they should do it.


Health Plan Healthcare Organization True Mission Marketing Plan Healthcare Market 
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© Springer Science+Business Media, LLC 2008

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