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Introduction to Healthcare Marketing

Chapter 1 provides an introduction to marketing for health professionals. Although marketing has a long history in other industries, it is a relatively recent phenomenon in healthcare. In this chapter the case for marketing is made and what marketing can and can’t do is discussed. The chapter offers guidance on who should do marketing and when they should do it.

Keywords

Health Plan Healthcare Organization True Mission Marketing Plan Healthcare Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2008

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