Artificial Neural Networks
Neural network models are intriguing because they are based on the intuitive notion of mimicking the structure of neurons that constitute the human brain. More importantly to database marketers, neural networks can provide great flexibility in handling non-linearities and variable-interactions that can be important in predictive modeling applications. We describe the neural net model, how it is estimated, and more advanced forms of neural networks.
KeywordsNeural Network Hide Layer Output Layer Hide Neuron Synaptic Weight
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