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News Corporation: Facing the Wireless World of the 21st Century

  • Vassiliki Th. Cossiavelou
  • Michael R. Bartolacci
Chapter
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 44)

Abstract

A new generation of media consumers has arisen this century that is becoming more and more accustomed to content that is delivered via a wireless network. News Corporation, a global media industry giant, is taking on this challenge of providing sports, news, and other content to these consumers in a variety of ways. This chapter looks at the investments and strategies employed by News Corporation in delivering content via a wireless means for both today and in the future.

Keywords

News Corp Digital Piracy Satellite Television Mobile Virtual Network Operator Mobile Content 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Vassiliki Th. Cossiavelou
    • 1
  • Michael R. Bartolacci
    • 2
  1. 1.Aegean UniversityAegeanGreece
  2. 2.Penn State University – BerksReadingUS

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