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Wireless Technology pp 83–90Cite as

News Corporation: Facing the Wireless World of the 21st Century

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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 44))

Abstract

A new generation of media consumers has arisen this century that is becoming more and more accustomed to content that is delivered via a wireless network. News Corporation, a global media industry giant, is taking on this challenge of providing sports, news, and other content to these consumers in a variety of ways. This chapter looks at the investments and strategies employed by News Corporation in delivering content via a wireless means for both today and in the future.

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Author information

Authors and Affiliations

  1. Aegean University, Aegean, Greece

    Vassiliki Th. Cossiavelou (Communication Secretary A’, Ph.D. Candidate)

  2. Penn State University – Berks, Reading, PA, US

    Michael R. Bartolacci (Associate Professor of IST)

Authors
  1. Vassiliki Th. Cossiavelou
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  2. Michael R. Bartolacci
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Corresponding author

Correspondence to Vassiliki Th. Cossiavelou .

Editor information

Editors and Affiliations

  1. Computer Information Systems Dept., California State Polytechnic University, W. Temple Ave. 3801, Pomona , 91768, U.S.A.

    Steven Powell

  2. Dept. Management & Information , Mississippi State University, Mississippi, 39762, U.S.A.

    J.P. Shim

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© 2009 Springer Science+Business Media, LLC

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Cossiavelou, V.T., Bartolacci, M.R. (2009). News Corporation: Facing the Wireless World of the 21st Century. In: Powell, S., Shim, J. (eds) Wireless Technology. Lecture Notes in Electrical Engineering, vol 44. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-71787-6_5

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  • DOI: https://doi.org/10.1007/978-0-387-71787-6_5

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  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-387-71786-9

  • Online ISBN: 978-0-387-71787-6

  • eBook Packages: EngineeringEngineering (R0)

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