When outcomes from R&D are addressed, new products are certainly the first outputs that are thought of as being produced by pharmaceutical and biotechnology companies. New products often are prescribed preferentially by physicians for the mitigation of disease and improvement of patient care because of their novel features over existing treatments. These new products will be the primary driver of innovations in health care, research advances, profitability, and business success for a company. However, many other important outcomes are needed routinely to be delivered by the R&D division and need support from all the rest of the company in order for the company to achieve four goals: demonstrate their scientific and medical prowess and productivity, meet the needs of the public and health care community for the best products used optimally, meet the needs of the shareholders, and sustain the company’s research edge against the competition.


Stock Price Macular Hole Keratinocyte Growth Factor Biotechnology Company Product Failure 
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Copyright information

© Springer Science+Business Media, LLC 2007

Authors and Affiliations

  • Ronald P. Evens
    • 1
  1. 1.University of FloridaFL

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