Abstract
Unfortunately, when we talk about creativity, about generating new ideas, and about solving difficult problems, most people become stiff and formal. You may think that creativity is an activity left to the erudite—the well-mannered professor, the dignified inventor in a lab coat, the rocket scientist (our hero). There is a strong tendency to become judgmental and critical, to get serious, and to not be creative at all.
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© 2007 Springer Science+Business Media, LLC
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(2007). BS!. In: The Seven Secrets of How to Think Like a Rocket Scientist. Springer, New York, NY. https://doi.org/10.1007/978-0-387-68222-8_5
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DOI: https://doi.org/10.1007/978-0-387-68222-8_5
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-30876-0
Online ISBN: 978-0-387-68222-8
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