A press release is one of the main vehicles used by a communication office to inform the world about scientific advances. Naturally the results themselves should make a press release. No “hot air” releases, please. Each institution has its own criteria for communicating a scientific result to a wider audience (most probably defined via the content of the communication department’s mission statement, see section 3.1). Typically, either the institution scientists or a project managed by the institution is involved.
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