Communication is a highly result driven field and our customers — the consumers — decide when, where, how and why our products will be “purchased”. The narrower the target for a product, the better the product can be tailored to the target group. However, in the real world, where resources are limited, it is sometimes necessary to hit several target groups at once for instance when distributing press releases.


Target Group Citation Rate News Story Blank Slate Amateur Astronomer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2007

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