The two terms “science communication” and “commercial” don’t immediately seem to belong together, but science communication in non-profit research organisations is exposed to exactly the same forces as anyone else operating in the global marketplace. The big difference is that everyone else “out there” is subject to standard economic rules such as “supply and demand” and must make a profit to survive. These profits enable the investments that create a continuous development of the product portfolio and the company itself. By ignoring all commercial methods science communicators put themselves at a significant disadvantage.


Shipping Cost Hubble Space Telescope Commercial Company Product Portfolio Company Portfolio 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer Science+Business Media, LLC 2007

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