A recent billboard advertisement read: “The web wasn’t just a passing fad”. Certainly no one would argue with that statement nowadays. In science communication the web is one of the most frequently used ways of distributing popular information about science to the media, the public and decision-makers today. As I argue in section 6.4 the web is becoming more and more a layman’s tool. For several years the web has been the preferred tool for journalists to conduct story research (see Lederbogen & Trebbe, 2003, and section 7.3.2) and therefore a proper website must be a very high priority for any public information office. Webpages are today’s business cards. The production of websites is a huge and specialised topic, but, without getting too technical, here are some rough guidelines on constructing science communication webpages.


Perl Script News Story Front Page Effective Weight Content Management System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer Science+Business Media, LLC 2007

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