Evaluation and Archiving
A long-term communication strategy is necessary to secure a smooth production flow for the line of products in an education and public outreach office. Part of the strategy should be to clearly identify some success metrics and evaluate products after completion. But it is very difficult to quantify successful science communication. What defines a success? Is it the “importance” of the medium? The number of readers? The type of readers? The increase in the level of the reader’s understanding of science and the scientific work process? Is it the number of web hits or the downloaded Gigabytes? Most often it is a complex mix of all these factors. Science communication is not an exact science, but this should not prevent us from seeking indications of our impact on the target groups.
KeywordsVirtual Observatory Public Outreach Audiovisual Content Archive Figure Smooth Production
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