We live in an era of unprecedented scientific progress. The growing impact of technology has brought science ever more into our daily lives. However, without a general awareness of science in the public domain and a lack of a broad appreciation of scientific progress, the public is left with nothing to counterbalance the pervasive influence of mystical beliefs, such as astrology (see, for instance, Treise & Weigold, 2002).
KeywordsScience Communication Astronomical Institution Evening News Television Evening Space Travel
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- 1.The largest European scientific institutions have had communication offices for quite some time: the European Southern Observatory (ESO) since 1986 (Madsen & West, 2000), CERN (Centre Européen de Recherche Nucléaire) since 1958, the Royal Astronomical Society (RAS) since 1989 (Mitton, 2001) and PPARC (Particle Physics and Astronomy Research Council) since 1996.Google Scholar