Abstract
Electronic privacy is drawing more and more attention nowadays, as evidenced by cover stories in media 1311 and initiatives of governments [70]. Public surveys also reflect strong concerns about potential privacy breaches. The results of recent public opinion polls show that 86% of respondents want a web site to obtain opt-in consent before collecting personal information, and 81% of respondents worry that companies may misuse the collected private data [lo]. Privacy is relevant to the business, too. Privacy concerns cause consumers to routinely abandon their shopping carts when too much personal information is being demanded. The estimated loss of internet sales due to such privacy concerns is as much as $18 billion according to analysts [36]. A failure to protect customers7 privacy will eventually become the breach of laws due to upcoming privacy legislation, such as the Health Insurance Portability and Accountability Act (HIPAA) enacted by the US. Congress in 1996.
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© 2007 Springer Science+Business Media, LLC
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(2007). Introduction. In: Preserving Privacy in On-Line Analytical Processing (OLAP). Advances in Information Security, vol 29. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-46274-5_1
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DOI: https://doi.org/10.1007/978-0-387-46274-5_1
Publisher Name: Springer, Boston, MA
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