Abstract
This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail Industry in Ireland, and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organisational factors — early adoption of web technology, internal IS/IT expertise, having an e-business strategy, and a person who champions the e-business project — does result in more successful e-business presences. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the web.
The original version of this chapter was revised: The copyright line was incorrect. This has been corrected. The Erratum to this chapter is available at DOI: 10.1007/978-0-387-35692-1_36
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Golden, W., Hughes, M., Gallagher, P. (2003). On-Line Retailing: An Investigation into the Success Factors. In: Andersen, K.V., Elliot, S., Swatman, P., Trauth, E., Bjørn-Andersen, N. (eds) Seeking Success in E-Business. IFIP — The International Federation for Information Processing, vol 123. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35692-1_24
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DOI: https://doi.org/10.1007/978-0-387-35692-1_24
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