Abstract
We present an experiment in modelling and analysis of an application domain: competitive manufacturing. The result is a unique formal model which combines previously separate models for marketing (competition) and enterprises (coordination). In particular, we capture formally the marketing mix: product, price, place and promotion, and its effect on the sale of the enterprise. The model is built in stages: market without marketing, marketing without limits and marketing under limited resources. Analysis includes justifying abstraction, down to two enterprises competing for a single consumer.
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© 1999 Springer Science+Business Media New York
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Janowski, T., Atienza, R.V., Lugo, G.G. (1999). Integrating Enterprise Models and Models for Marketing Analysis. In: Mills, J.J., Kimura, F. (eds) Information Infrastructure Systems for Manufacturing II. DIISM 1998. IFIP — The International Federation for Information Processing, vol 16. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35385-2_25
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DOI: https://doi.org/10.1007/978-0-387-35385-2_25
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-5477-3
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