Abstract
Experimental evidence on the strategic management of new product development is presented in four case studies. The cases are analysed to elucidate the procedures used to capture and preserve customer values. A generic network is constructed to represent strategic flows of information in product development.
The original version of this chapter was revised: The copyright line was incorrect. This has been corrected. The Erratum to this chapter is available at DOI: 10.1007/978-0-387-35321-0_72
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© 1998 IFIP International Federation for Information Processing
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Lewis, W.P. (1998). New Product Development to Achieve Customer Values: A Case Study Approach. In: Bititci, U.S., Carrie, A.S. (eds) Strategic Management of the Manufacturing Value Chain. IFIP — The International Federation for Information Processing, vol 2. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35321-0_14
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DOI: https://doi.org/10.1007/978-0-387-35321-0_14
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-6601-1
Online ISBN: 978-0-387-35321-0
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