Abstract
One of the key problems faced by the companies nowadays is the management of their competitive positions is an increasingly more complex environment. This paper places a discussion in the strategic position of the companies and analyses the consequences originating from this position, mainly the imposed need to conciliate two conflicting elements of one manufacturing company: the profusion of new and differentiated products, in detriment of manufacturing economy, which demands large batches and slight changes in its planning in order to get the best performance. After a brief context analysis, an approach to this conciliation is evaluated, based on flexible product design and manufacturing, oriented by technological patterns and organizational culture to achieve this goal.
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© 1995 Springer Science+Business Media Dordrecht
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Lepikson, H.A. (1995). Product differentiation and process flexibility as base for competitive strategy. In: Camarinha-Matos, L., Afsarmanesh, H. (eds) Balanced Automation Systems. BASYS 1995. IFIP — The International Federation for Information Processing. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-34910-7_36
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DOI: https://doi.org/10.1007/978-0-387-34910-7_36
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