Abstract
We propose a framework for studying the effect of KDD on CRM in the Egyptian banking sector. We believe that the KDD process and applications may perform a significant role in Egyptian banks to improve CRM, in particular for customer retention. Our believe is supported by the results of the field survey at the largest Egyptian bank.
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© 2006 International Federation for Information Processing
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Khedr, A., Kok, J.N. (2006). Adopting Knowledge Discovery in Databases for Customer Relationship Management in Egyptian Public Banks. In: Debenham, J. (eds) Professional Practice in Artificial Intelligence. IFIP WCC TC12 2006. IFIP International Federation for Information Processing, vol 218. Springer, Boston, MA . https://doi.org/10.1007/978-0-387-34749-3_21
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DOI: https://doi.org/10.1007/978-0-387-34749-3_21
Publisher Name: Springer, Boston, MA
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