‘Driving’ IS projects

  • Marta Fernández-Diego
  • Julián Marcelo-Cocho
Part of the IFIP – The International Federation for Information Processing book series (IFIPAICT, volume 274)


Using a didactical car-driving metaphor, this paper deals with a proactive way of ‘driving’ projects with high uncertainty. The centrality of problem complexity and problem uncertainty are demonstrated, the mapping of these to human cognition is reviewed, and the car-driving metaphor as ‘driving’ project management is developed. The MadPRYX ‘suite’ develops didactic car-driving models and practical Scoreboard metrics, looking for successful equilibrium of effectiveness-efficiency, conditioned by the levels and types of complexity and uncertainty in the project process and its environment


Complexity Effectiveness Efficiency Evolution Project Management Risk Success Uncertainty 


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Copyright information

© International Federation for Information Processing 2008

Authors and Affiliations

  • Marta Fernández-Diego
    • 1
  • Julián Marcelo-Cocho
    • 1
  1. 1.Departamento de Organizatión de EmpresasUniversidad Politécnica de ValenciaES

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