Abstract
Self-reports often serve as outcomes in all manner of behavioral science and medical research; as such, it is essential that they be measured as accurately as possible. In this article, we discuss the concept of ecological validity as it relates to methodologies used to collect self-report data. When phenomena are responsive to the environment and memory of them is questionable, we argue that ecological validity is necessary to adequately construct self-report measures and that global and retrospective assessment techniques are often not up to the task. Repeated momentary data collection incorporating careful sampling protocols can be achieved with electronically based data capture systems. These technologies are described and strengths and limitations are reviewed. It is now possible to collect self-report data to be truly representative of the participants’ everyday environments.
AAS is the associate chair of the Scientific Advisory Board of invivodata, inc., a company that supplies electronic data capture services for clinical research and is a senior scientist at the Gallup Organization. SS is a founder of invivodata, inc. and the chair of its Scientific Advisory Board.
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Notes
- 1.
In fact, retrieval is not a simple process in that what is retrieved may be influenced by the individual’s psychological state at the time of retrieval. For example, unpleasant memories are more accessible when an individual is in a negative affective state than when in positive affective state (Kihlstrom, et al 2000).
- 2.
A respondent’s affective or pain state at the time of retrospection also influences the accessibility of certain memories and the heuristic processes used to summarize retrieved memories.
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Stone, A.A., Shiffman, S.S. (2010). Ecological Validity for Patient Reported Outcomes. In: Steptoe, A. (eds) Handbook of Behavioral Medicine. Springer, New York, NY. https://doi.org/10.1007/978-0-387-09488-5_8
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