Abstract
The PR industry’s activities are notoriously hard to quantify. Fortunately, many of the reasons that make it difficult to measure the PR industry’s dimensions have the unexpected benefit of illuminating some of the industry’s characteristics.
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Portrait of an industry. In: PR — A Persuasive Industry?. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-59485-2_5
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DOI: https://doi.org/10.1007/978-0-230-59485-2_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30220-8
Online ISBN: 978-0-230-59485-2
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