Abstract
Society demonstrably wants PR. More and more money is being spent on PR services. Businesses and politicians, charities, NGOs, educational organizations, and even churches and other religious bodies — all pour resources into PR. But does PR always work and is it always good for us? There are plenty of critics who see PR as a negative force in society: distorting markets, privileging the rich and powerful, encouraging mindless consumerism, and promoting a celebrity-fixated dumbing down of culture. Having earlier examined the political impact of PR, this chapter looks at the effectiveness and impact of PR in the economic and social fields.
He operates in a no-man’s land between advertisement and argument.
Malcolm Muggeridge, British journalist, on the PR practitioner1
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Does PR work and is it good for us?. In: PR — A Persuasive Industry?. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-59485-2_13
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DOI: https://doi.org/10.1007/978-0-230-59485-2_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30220-8
Online ISBN: 978-0-230-59485-2
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