Club and league objectives: profit versus utility maximization
This chapter attempts to explain the importance of the objectives of club owners and league organizations. In North America economists generally assumed that both bodies attempt to maximize profit (see profit maximization), the normal assumption for other industries. In Europe more stress has been placed on utility maximization in which winning games is given pre-eminence. To some extent owners may choose between these objectives because they have a degree of monopoly power.
KeywordsProfit Maximization National Football League Ticket Price Premier League Marginal Revenue Product
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