Abstract
Attempting to influence the image of a place is partly a matter of picking and planning one’s battles very carefully. Pitting the puny resources that governments can generally bring to bear against immovable objects (such as trying to contradict or erase longstanding negative perceptions that are deeply rooted in the cultures of other countries) is foolish and can be counterproductive.
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© 2010 Simon Anholt
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Anholt, S. (2010). ‘Is This About Me?’ — The Critical Issue of Relevance. In: Places. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-25128-1_12
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DOI: https://doi.org/10.1007/978-0-230-25128-1_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31628-1
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