Abstract
Let me be clear: there is no such thing as ‘nation branding’. It is a myth, and perhaps a dangerous one.
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© 2010 Simon Anholt
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Anholt, S. (2010). Introduction. In: Places. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-25128-1_1
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DOI: https://doi.org/10.1007/978-0-230-25128-1_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31628-1
Online ISBN: 978-0-230-25128-1
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