This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
References
Gillingham, John, European Integration, 1950–2003: Superstate or New Market Economy. Cambridge: Cambridge University Press, 2003.
Wedel, Michel and Kamakura, Wagner A., Market Segmentation: Conceptual and Methodological Foundations. New York: Kluwer Academic Publishers, 1999.
McDonald, Malcolm and Dunbar, Ian, Market Segmentation. Basingstoke: Palgrave Macmillan, 1998.
Miniter, Richard, The Myth of Market Share. London: Nicholas Brealey Publishing, 2002.
Gilmore, James H. and Pine, B. Joseph II (eds), Markets of One: Creating Customer-unique Value through Mass Customization (A Harvard Business Review Book). Boston, MA: Harvard Business School Press, 2000.
Arnold, J. R. and Chapman, Stephen, Introduction to Materials Management. Englewood Cliffs, NJ: Prentice-Hall, 2003.
Ritzer, George, The McDonaldization of Society. Thousand Oaks, CA: Pine Forge Press, 1996.
Vaggi, Gianni and Groenewegen, Peter, A Concise History of Economic Thought: From Mercantilism to Monetarism. New York: Palgrave Macmillan, 2002.
Harvey, J., The Organisation in its Environment: Business in the Mixed Economy. Basingstoke: Palgrave Macmillan, 1980.
Vaggi, Gianni and Groenewegen, Peter, A Concise History of Economic Thought: From Mercantilism to Monetarism. New York: Palgrave Macmillan, 2002.
Walsh, Carl, Monetary Theory and Policy. Cambridge, MA: MIT Press, 2003.
Copyright information
© 2004 Jonathan Sutherland and Diane Canwell
About this chapter
Cite this chapter
Sutherland, J., Canwell, D. (2004). Mm. In: Key Concepts in International Business. Palgrave Key Concepts. Palgrave, London. https://doi.org/10.1007/978-0-230-20466-9_13
Download citation
DOI: https://doi.org/10.1007/978-0-230-20466-9_13
Publisher Name: Palgrave, London
Print ISBN: 978-1-4039-1534-4
Online ISBN: 978-0-230-20466-9
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)