Abstract
By the end of this chapter, you should:
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understand the terms commonly used by knowledgeable investors,
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know what investors would look for in investing their money,
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have a grasp of what to look for in judging the success or otherwise of a business, and
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be able to carry out an elementary appraisal of a future project.
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© 2004 John Whiteley
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Whiteley, J. (2004). Measures of success. In: Mastering Financial Management. Palgrave Master Series. Palgrave, London. https://doi.org/10.1007/978-0-230-00098-8_7
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DOI: https://doi.org/10.1007/978-0-230-00098-8_7
Publisher Name: Palgrave, London
Print ISBN: 978-1-4039-1336-4
Online ISBN: 978-0-230-00098-8
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