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Evolution of Cooperative Behavior in C2C market: Effect of Reputation Management System

  • Hitoshi Yamamoto
  • Kazunari Ishida
  • Toshizumi Ohta
Conference paper
Part of the Agent-Based Social Systems book series (ABSS, volume 1)

Summary

We model an online consumer-to-consumer (C2C) market by employing the prisoner’s dilemma. To discuss the characteristics of goods traded on a C2C market, we define temptation and contribution indexes based on the payoff matrix of the game. According to the results of the simulation with the model, we find that a positive reputation management system can promote cooperative behavior in online C2C markets. Moreover, we also find that such a system is especially effective for an online C2C market where expensive physical goods are traded, whereas a negative reputation management system is effective for an online C2C market where information goods are traded.

Key words

Reputation Management System C2C market Agent-Based Approach Iterated Prisoner’s Dilemma 

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References

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  6. Yamamoto H, Ishida K and Ohta T (2003) Managing Online Trade by Reputation Circulation: An Agent-Based Approach to the C2C Market, Proc. of The 7th World Multi-Conference on Systemics, Cybernetics and Informatics, 1: 60–64Google Scholar

Copyright information

© Springer-Verlag Tokyo 2005

Authors and Affiliations

  • Hitoshi Yamamoto
    • 1
  • Kazunari Ishida
    • 2
  • Toshizumi Ohta
    • 1
  1. 1.The Graduate School of Information SystemsUniversity of Electro-CommunicationsTokyoJapan
  2. 2.Faculty of International Agriculture and Food StudiesTokyo University of AgricultureTokyoJapan

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