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Evolution of Cooperative Behavior in C2C market: Effect of Reputation Management System

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Book cover Agent-Based Simulation: From Modeling Methodologies to Real-World Applications

Part of the book series: Agent-Based Social Systems ((ABSS,volume 1))

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Summary

We model an online consumer-to-consumer (C2C) market by employing the prisoner’s dilemma. To discuss the characteristics of goods traded on a C2C market, we define temptation and contribution indexes based on the payoff matrix of the game. According to the results of the simulation with the model, we find that a positive reputation management system can promote cooperative behavior in online C2C markets. Moreover, we also find that such a system is especially effective for an online C2C market where expensive physical goods are traded, whereas a negative reputation management system is effective for an online C2C market where information goods are traded.

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References

  • Axelrod R (1997) The Complexity of Cooperation. Princeton University Press, pp 3–29

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  • Yamamoto H, Ishida K and Ohta T (2003) Managing Online Trade by Reputation Circulation: An Agent-Based Approach to the C2C Market, Proc. of The 7th World Multi-Conference on Systemics, Cybernetics and Informatics, 1: 60–64

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Author information

Authors and Affiliations

  1. The Graduate School of Information Systems, University of Electro-Communications, 1-5-1 Choufugaoka, Choufushi, Tokyo, 182-8585, Japan

    Hitoshi Yamamoto & Toshizumi Ohta

  2. Faculty of International Agriculture and Food Studies, Tokyo University of Agriculture, 1-1-1 Sakuragaoka, Setagayaku, Tokyo, 156-0054, Japan

    Kazunari Ishida

Authors
  1. Hitoshi Yamamoto
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  2. Kazunari Ishida
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  3. Toshizumi Ohta
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Editor information

Editors and Affiliations

  1. Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology, 4259 Nagatsuta-cho, Midori-ku, Yokohama, 226-8502, Japan

    Takao Terano Ph.D. (Professor) & Hiroshi Deguchi Ph.D. (Professor) (Professor) &  (Professor)

  2. Academic Center for Computing and Media Studies, Kyoto University, Yoshida-Nihonmatsu-cho, Sakyo-ku, Kyoto, 606-8501, Japan

    Hajime Kita Dr. Eng. (Professor) (Professor)

  3. Graduate School of Engineering, Nagoya Institute of Technology, Gokiso, Showa-ku, Nagoya, 466-8555, Japan

    Toshiyuki Kaneda Dr.Eng. (Associate Professor) (Associate Professor)

  4. Faculty of Social Systems Science, Chiba Institute of Technology, 2-17-1 Tsudanuma, Narashino, Chiba, 275-0016, Japan

    Kiyoshi Arai Dr. Eng. (Professor) (Professor)

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© 2005 Springer-Verlag Tokyo

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Yamamoto, H., Ishida, K., Ohta, T. (2005). Evolution of Cooperative Behavior in C2C market: Effect of Reputation Management System. In: Terano, T., Kita, H., Kaneda, T., Arai, K., Deguchi, H. (eds) Agent-Based Simulation: From Modeling Methodologies to Real-World Applications. Agent-Based Social Systems, vol 1. Springer, Tokyo. https://doi.org/10.1007/4-431-26925-8_5

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