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Seamless Personalization of E-commerce Applications

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Conceptual Modeling for New Information Systems Technologies (ER 2001)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 2465))

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Abstract

In this paper we present an original approach for personalizing complex Web applications, in particular e-commerce applications. This approach is based on a clear separation of concerns, namely: base application functionality, user profile management, and personalization rules, and supports seamless addition of personalization features (such as recommendations, special offers, individual interfaces, etc). We first explain our view of e-commerce applications as views on application models, and briefly explain why personalization functionality should be dealt by separating concerns. We next introduce a simple example and focus on different personalization patterns, emphasizing on behavior personalization. We show which design structures are the most appropriated for obtaining seamless extensions to existing software. We finally discuss some further aspects in building customized e-commerce software.

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References

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Author information

Authors and Affiliations

  1. LIFIA-Facultad de Informática-UNLP, Argentina

    Juan Cappi, Gustavo Rossi & Andrés Fortier

  2. Depto. de Informática, PUC-Rio, Brazil

    Daniel Schwabe

Authors
  1. Juan Cappi
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  2. Gustavo Rossi
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  3. Andrés Fortier
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  4. Daniel Schwabe
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Editor information

Editors and Affiliations

  1. Graduate school of environment and information sciences, Yokohama National University, 79-7, Tokiwadai, Hodogaya-ku, yokohama, 240-8501, Japan

    Hiroshi Arisawa

  2. Department of Social Informatics, Graduate School of Informatics, Kyoto University, Yoshida, Sakyo, Kyoto, 606-8501, Japan

    Yahiko Kambayashi

  3. SICE Computer Networking, University of Missouri-Kansas City, 5100 Rockhill Road, Kansas City, MO, 64110, USA

    Vijay Kumar

  4. University of Klagenfurt, Universitätsstraße 65-67, 9020, Klagenfurt, Austria

    Heinrich C. Mayr

  5. VP Industry Services DAMA International, PO Box 5786, Bellevue, WA, 98006-5786, USA

    Ingrid Hunt

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© 2002 Springer-Verlag Berlin Heidelberg

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Cappi, J., Rossi, G., Fortier, A., Schwabe, D. (2002). Seamless Personalization of E-commerce Applications. In: Arisawa, H., Kambayashi, Y., Kumar, V., Mayr, H.C., Hunt, I. (eds) Conceptual Modeling for New Information Systems Technologies. ER 2001. Lecture Notes in Computer Science, vol 2465. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-46140-X_35

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  • DOI: https://doi.org/10.1007/3-540-46140-X_35

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-44122-9

  • Online ISBN: 978-3-540-46140-1

  • eBook Packages: Springer Book Archive

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