An Information Model for a Merchant Trust Agent in Electronic Commerce

  • Mohd Khairudin Kasiran
  • Farid Meziane
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2412)


eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as “merchant trust”, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.


eCommerce Trust Intelligent Agent 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2002

Authors and Affiliations

  • Mohd Khairudin Kasiran
    • 1
  • Farid Meziane
    • 1
  1. 1.School of Sciences, Computer ScienceUniversity of SalfordSalfordUK

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