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Competency of Set Analysis in CRM Closed Loop Marketing

  • Tatsuo Oba
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2224)

Abstract

Diversification of customer tastes has brought an end to Mass Marketing. In order to increase profits, corporations must urgently put into practice new techniques for CRM (Customer Relationship Management) that improve customer loyalty by strengthening customer relationships. This paper proposes a customer management Data Warehouse model design based on TimeCube and the application of Set Theory technology to develop a new technique for closed loop marketing (Hypotheses and Verification).

Keywords

Data Warehouse Customer Relationship Management Customer Information Customer Data Sales Promotion 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Tatsuo Oba
    • 1
  1. 1.Beacon IT Inc. Ebisu MF BldgShibuya-kuTokyo

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