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Heuristic Evaluation of Website Attractiveness and Usability

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Book cover Interactive Systems: Design, Specification, and Verification (DSV-IS 2001)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 2220))

Abstract

Web interfaces challenge traditional definitions of usability. A three phase model for website evaluation is proposed, based on initial attractiveness, exploration/navigation and transaction. Usabilityis rede fined as trade-o. between increasing the user’s motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors. Heuristics for assessing the attractiveness of web user interfaces are proposed based on aesthetic design, general arousal created bycontent, corporate identityand brand, and the perceived utilitymatc hed to users’ requirements. The heuristics are tested byev aluating three airline websites to demonstrate how different attractiveness and traditional usabilitytrade-offs contribute to overall effectiveness.

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Author information

Authors and Affiliations

  1. Centre for HCI Design, Department of Computation, UMIST, Manchester, UK

    Alistair Sutcliffe

Authors
  1. Alistair Sutcliffe
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Editor information

Editors and Affiliations

  1. Department of Computing Science, University of Glasgow, Glasgow, G12 8QQ, Scotland, UK

    Chris Johnson

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© 2001 Springer-Verlag Berlin Heidelberg

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Sutcliffe, A. (2001). Heuristic Evaluation of Website Attractiveness and Usability. In: Johnson, C. (eds) Interactive Systems: Design, Specification, and Verification. DSV-IS 2001. Lecture Notes in Computer Science, vol 2220. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45522-1_11

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  • DOI: https://doi.org/10.1007/3-540-45522-1_11

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-42807-7

  • Online ISBN: 978-3-540-45522-6

  • eBook Packages: Springer Book Archive

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