Abstract
A virtual market place for the qualitative simulation of how product awareness spreads among consumers is described. Potentially this methodology could allow the investigation of hypothetical economic mechanisms underlying tradeoff among product advertisement effort, consumers’ memory span and duration, and passing word among friends in determining a product market share. Preliminary experiments showing the potentialities of this approach are reported.
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© 2001 Springer-Verlag Berlin Heidelberg
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Neri, F. (2001). An Agent Based Approach to Virtual Market Place Simulation. In: Esposito, F. (eds) AI*IA 2001: Advances in Artificial Intelligence. AI*IA 2001. Lecture Notes in Computer Science(), vol 2175. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-45411-X_27
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DOI: https://doi.org/10.1007/3-540-45411-X_27
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