Abstract
In this paper we discuss how to personalise web pages dynamically, based upon customer profiles generated from a click stream dataset using the cover coefficient algorithm. The personalisation model can be applied in an environment here there is a need to know the habits of customers that is beneficial to both the organisation and the web server administrator.
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© 2003 Springer-Verlag Berlin Heidelberg
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Anderson, M., Altas, I., Fellows, G. (2003). Web Personalisation with the Cover Coefficient Algorithm. In: Sloot, P.M.A., Abramson, D., Bogdanov, A.V., Gorbachev, Y.E., Dongarra, J.J., Zomaya, A.Y. (eds) Computational Science — ICCS 2003. ICCS 2003. Lecture Notes in Computer Science, vol 2659. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44863-2_42
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DOI: https://doi.org/10.1007/3-540-44863-2_42
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