Global and Local in Electronic Commerce
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The question whether electronic commerce is most successfully applied globally or instead is best suited for local application is gradually becoming more articulated. The analysis is more firmly founded in commercial reality with the growing take-up of electronic commerce. The question gets broken down into many more issues of interest. This paper addresses some of these current issues related to ‘’global and local in electronic commerce’ such as the types of global e-markets, barriers to globalization in electronic commerce, and successful global e-commerce business models.
KeywordsBusiness Model Small Company Electronic Commerce Virtual Community Public Procurement
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