4.5 Concluding remarks
Naturally the commitment of the owners and top management are a basic requirement for the successful implementation of a new strategy. One cannot expect every aspect to be equally successful at the same time, but it is worth focusing on a few ‘super-drivers’ that can produce value on many fronts (i.e. employee satisfaction). Initially it might seem that RainbowScore complicates company life. This might be true, but ultimately the RainbowScore will create greater awareness and effectiveness, thus resulting in tremendous benefits for the company.
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Golin, E., Parolin, G. (2006). RainbowScore®: A Strategic Approach for Multi-dimensional Value. In: Jonker, J., de Witte, M. (eds) Management Models for Corporate Social Responsibility. Springer, Berlin, Heidelberg . https://doi.org/10.1007/3-540-33247-2_4
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