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Brüggenwirth, B. (2006). The CSR Brand Positioning Grid. In: Jonker, J., de Witte, M. (eds) Management Models for Corporate Social Responsibility. Springer, Berlin, Heidelberg . https://doi.org/10.1007/3-540-33247-2_17
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DOI: https://doi.org/10.1007/3-540-33247-2_17
Publisher Name: Springer, Berlin, Heidelberg
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