Abstract
The main objective of this paper is to show the use of Bayesian networks in inductive research applied in an e-loyalty study and to investigate whether e-loyalty theories can be discovered by means of Bayesian networks.
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Jaroński, W., Vanhoof, K., Bloemer, J. (2005). Inductive Development of Customer e-Loyalty Theory with Bayesian Networks. In: Kurzyński, M., Puchała, E., Woźniak, M., żołnierek, A. (eds) Computer Recognition Systems. Advances in Soft Computing, vol 30. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-32390-2_20
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DOI: https://doi.org/10.1007/3-540-32390-2_20
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-25054-8
Online ISBN: 978-3-540-32390-7
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